Real Coaching Results

From Overwhelmed Designer to Confident CEO

How a LA interior designer transformed a chaotic, overworked business into a structured firm she could confidently lead.

The Before

Lauren had talent, ambition, and a thriving design practice – but behind the scenes, her business felt chaotic. She was juggling 20–30 active projects, managing a part-time assistant, and handling nearly every decision herself.

Her systems were scattered, pricing didn’t fully reflect the value she delivered, and the pace of growth was beginning to outstrip the structure of the business. She didn’t want to run a small lifestyle business. She wanted to build something lasting – a firm that could grow, scale, and support the life she envisioned.

The After

Inside Profit Insiders Academy, Lauren quickly began implementing strategic changes across her business. She strengthened her pricing, created more structured processes, and started shifting from “doing everything herself” to leading her business as CEO.

As systems took hold and her confidence grew, Lauren was able to focus on higher-level decisions while building a team to support the firm’s growth. That shift changed everything.

Results

Gross profit doubled within six months

Built a full-time team and opened a dedicated office

Started attracting luxury residential and commercial projects

Began paying herself a consistent salary for the first time

Expanded her revenue streams to include cabinetry sales

Her business evolved from a busy solo operation into a structured design firm capable of handling larger, more sophisticated projects. Lauren's transformation wasn’t about working harder - it was about learning how to lead, systematize, and scale with intention.

“In just a six-month time span, my firm was able to double our gross profit - more than I had been able to do in the five years of owning my interior design business. I now have a small full-time team and office, and I am finally able to take home a consistent salary. Never in my wildest dreams would I have thought I could be in this place.”

Lauren L.

Owner & Principal Interior Designer