Real Coaching Results

From Inconsistent Revenue to 300% Growth

How an Atlanta interior designer rebuilt her sales process, pricing, and systems to create predictable revenue and lead her business with confidence.

The Before

Catherine had the experience, talent, and passion for interior design – but her business wasn’t producing the results she wanted. Her pricing didn’t reflect her expertise. Her website didn’t showcase the level of work she was capable of. And her sales process felt more like guesswork than strategy.

She was working long hours, juggling client projects, and trying to keep everything moving forward- but without the systems and structure needed to grow sustainably. Catherine didn’t need to work harder. She needed clarity, strategy, and the confidence to start thinking like a CEO.

case study from Profit Insiders Coaching with Nancy Quinn (Nancy Ganzekaufer) and Lesley Myrick
case study from Profit Insiders Coaching with Nancy Quinn (Nancy Ganzekaufer) and Lesley Myrick

The After

Inside Profit Insiders Academy, Catherine began making strategic changes that completely reshaped how her business operated. One of the biggest shifts came when she restructured how she sold her services. This change simplified her proposals, improved her cash flow, and created more predictable revenue.

She also implemented systems throughout her business:

  • Built Standard Operating Procedures (SOPs) for her design process

  • Created a clear client journey from inquiry → paid consultation → proposal → contract

  • Raised her color consultation pricing to reflect her expertise

  • Refreshed her brand and launched a new website

For the first time, Catherine felt fully in control of how her business operated.

Results

Consistent monthly revenue increased 133%

Celebrated a best month at 400% growth from her starting point

Stabilized revenue to around 300% higher than when she began the program

Created a steady pipeline of paid consultations and signed contracts

Her business shifted from unpredictable income to consistent momentum. Catherine's biggest transformation wasn’t just financial - it was learning to operate her business like a true CEO.
“The biggest thing I learned was about the systems and the process of everything from the beginning, and making it simple. I needed to create structure within my business. “Nancy and Lesley helped me find my confidence again and build a business that finally feels like me.”
Catherine M.
Owner & Principal Interior Designer
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