Did you know some of the best tools to market your interior design business are right under your nose? Yep, they’re probably underutilized and collecting dust while you’re busy with other things. These strategies are creative and incredibly effective, especially in an industry where the competition isn’t always tapping into them. Let’s review 5 underutilized ways to market yourself as an interior designer to stand out and grow your business.
1: Fire Up Your Voice: Be a Podcast or Radio Show Guest
Podcasts are hot right now, and hosts are always looking for guests. Why not step into the spotlight? Share your success story, give actionable design tips, or talk about what it’s like to run your business. It’s a chance to connect with a whole new audience.
Why does it work? Podcasts are portable and easy to listen to on the go. At the end of your episode, you’ll direct your listeners to check out your website or social channels. Add a compelling freebie to your site, and BOOM—new leads and email subscribers. It’s marketing magic in action.
2: Answer Questions on Quora
Ever heard of Quora? It’s a platform where people ask questions and experts (like you) provide answers. It’s your chance to position yourself as a thought leader. Share insights on design trends, explain the psychology behind home remodeling decisions, or give practical advice for tricky design challenges.
Why should you bother? You’re showcasing your expertise and building trust with an audience outside of Quora by answering questions. People who find value in your answers are likelier to follow you on your website or social platforms.
3: Use SOS to Get Media Exposure
Dreaming of being featured in the media? SOS (Source of Sources) is your ticket. You can sign to have this free feed delivered straight to your inbox; it’s full of queries from reporters and bloggers who are looking for expert sources. Sign up, browse the opportunities, and share your best tips or insights.
Why it’s worth it: SOS gives you access to platforms ranging from major outlets to popular niche blogs. Even one feature can boost your business visibility and help you stand out as an industry expert. Don’t limit yourself by filtering too much. You might find unexpected opportunities outside your usual niche.
4: Join (and Win!) Design Contests
Winning awards isn’t just about bragging rights—it’s a marketing goldmine. When potential clients see that you’ve won awards, they’ll view you as a top-tier designer who delivers exceptional work. It’s an instant credibility booster.
For example, The Designer of the Year Awards (DOTY) from the Interior Design Society (IDS) has helped many designers gain publicity and clients. Add those awards to your website or portfolio, and watch your credibility (and client list) grow. If you’re not already a member of IDS, check them out!
5: Host Your Own Show
Don’t want to wait for someone to invite you to their podcast? No problem. Start your own show! Talk about design topics your ideal clients love, like renovation tips, color psychology, or how to style small spaces.
Why it’s awesome: Hosting your own show gives you total control.
Plus, it’s easier than ever with user-friendly platforms. Once you’re comfortable, invite guests to expand your reach even further. It’s a great way to showcase your expertise and build a loyal audience.
Wrap-Up
It is possible to market yourself as an interior designer without being overwhelmed. These five strategies are effective and fun to try, so what are you waiting for? Start with one, see how it works for you, and then build from there. Got your own under-the-radar marketing tips? Drop them in the comments and share your success stories. Let’s grow together!
If you’re overwhelmed growing your business, you don’t have to figure it out alone. Grab a business strategy call to get help making decisions on the next steps for you and your business. Check out my free Facebook group, the Interior Design Business Forum, for daily inspiration and lessons – let this community empower you to become an actionable entrepreneur!
Hey Nancy- the ANDYZ Awards are held at Las Vegas Summer Market each year. It is open to all designers (don’t have to be a ASID member), easy to enter, and a low fee. If a designer will be at market anyway, why not enter?
That is great to know! Thank you.